Prompts
· 20 min
Promotional videos help to present the product, demonstrate the benefits of the service and attract the attention of potential customers. However, creating a high-quality video using traditional methods requires a script, a film crew, equipment, installation, and a production budget. Artificial intelligence makes it possible to simplify this process and create video recreations based on text descriptions, photographs, and ready-made visual materials.
With the help of neural networks, you can prepare a short commercial for social networks, animate a photo of a product, create an effective product presentation, or develop a concept for an advertising video for a brand. However, it is not necessary to shoot all the scenes yourself: some of the visual content can be generated using AI.
In this article, we'll look at how to create an ad using a neural network, what AI tools to use to generate videos, how the Seedance, Grok, Veo, and Kling models differ, and what features the platform offers. AITale. You will find step-by-step instructions, sample scripts, and ready-made promptings for creating promotional videos.
Artificial intelligence opens up additional opportunities for the production of advertising content. It allows you to quickly move from an idea to a visual prototype, experiment with product presentation and create different versions of the video to test advertising hypotheses.
The main advantages of AI video generation:
Reduction of production time. To create individual scenes, it is not always necessary to organize the shooting. You can describe the desired situation in text or use the finished image as a basis.
Experiments with advertising concepts. One product can be presented in several styles: minimalistic, premium, dynamic or emotional. This helps to choose the visual direction for the brand.
Animation of static images. Neural networks allow you to add movement to product photos, portraits, illustrations, and other visual materials. For example, you can turn a photo of a bottle of cosmetics into a short advertising scene.
Creating content for social networks. AI video can be used to develop ideas and short creatives for Reels, Shorts, and other vertical video platforms. At the same time, the finished video must be adapted to the technical requirements of a specific site.
Preparation of advertising prototypes. Before full-fledged production, you can visualize the script, evaluate the composition of the frames and check how well the chosen concept corresponds to the brand.
Work without complex filming equipment. For some tasks, a source photo, a text description, and access to a suitable video generation model are sufficient.
At the same time, neural networks do not guarantee getting the perfect result on the first try. Depending on the model, there may be errors in movement, product appearance, text, and scene sequence. Therefore, AI video generation works best in combination with a clear script and verification of the finished material.
Before choosing a neural network, it is important to determine the format of the future video. It depends on whether you need to generate from scratch, animate a photo, or create several consecutive scenes.
AI video is suitable for visual presentation of cosmetics, clothing, accessories, electronics, household goods and other products.
For example, you can create a video in which a perfume bottle appears in a soft light, decorative elements form around it, and the camera smoothly approaches the package.
For such videos, the composition, lighting, and detail of the product are important. If the video advertises a real product, it is necessary to ensure that the neural network does not change its shape, color, packaging and labeling.
For brands, you can create short image videos that convey the mood, values, and visual identity of the company.
These can be atmospheric shots of a city, nature, interior, production process, or human interaction with a product. This kind of content is suitable for presentations, social media, and advertising concepts.
To make the video look complete, determine in advance the color palette, the nature of the lighting, the shooting style and the main message of the brand.
Neural networks can be used to visualize services that are difficult to show with a single static image.
For example, you can create dynamic sports scenes for a fitness club, an atmospheric travel video for a travel company, and a short video with aesthetic interior details and a working atmosphere for a beauty salon.
If the service assumes a specific result, you should not show the generated scene as a documentary confirmation of the actual service provided.
Short videos help to quickly convey the main idea and attract the attention of the audience.
For this format, it is usually used:
A neural network can help create the visual part of the video, and then the video can be supplemented with titles, a logo, music, and editing transitions.
Not every commercial needs to directly showcase the product. Sometimes the task is to form a certain mood and association with the brand.
For example, a clothing brand may use a video of fabric moving in the wind, a coffee manufacturer may use a scene of morning light and steam over a cup, and a travel company may use panoramic shots of mountains and lakes.
Such videos are particularly dependent on composition, light, camera movement, and a single visual style.
There are several types of AI tools for generating commercials. Some create videos based on a text description, others animate the original image, and others help combine scenes into a consistent story.
It is worth choosing a model not only for visual quality. Support for reference images, motion control, available video duration, cost of generation, and the ability to get results in the desired format are important.
Seedance is one of the models available in the video direction AITale. It is suitable for experimenting with scene generation based on ideas and visual references.
When creating a commercial, you can describe the product, the environment, the camera movement, and the atmosphere of the scene. If the selected version supports the necessary input data, you can use the source images for a more accurate visual direction.
Seedance is worth considering for tasks where it is important to get an expressive video scene and manage its visual character using prompta.
Suitable for what tasks:
Before generating, check the available settings of the selected model version in AITale.
Grok is another option for creating short videos. In AITale It is presented as a tool with which you can animate photos or create videos from scratch.
Animating the original image is especially useful if you already have a product photo or an advertising visual that needs to be transformed into a dynamic scene.
For example, you can add light camera movement, natural movement of surrounding objects, or animation of individual composition elements.
Suitable for what tasks:
If you are using a photo of a real product, you should specify separately in the promo that its shape, color and design must remain unchanged.
Veo is a family of video generation models, which is also presented in the list of video models. AITale. The specific features depend on the available version and settings.
When choosing a model for advertising, pay attention to what types of input data it supports, how well it executes instructions, and what video parameters are available during generation.
What tasks can Veo be considered for?:
Before you start, check the availability of the required version and its features directly in the interface. AITale.
Kling is a family of AI models for working with video. In the catalog AITale Kling video models are presented, including Kling 3.0 and a separate Kling Motion Control tool, if available in the selected workspace.
The features depend on the version and generation mode. Therefore, it is important to check in advance whether the selected tool supports the desired format for working with text, images, and motion.
What tasks should Kling be considered for?:
If the exact geometry of the product, small details, or a specific sequence of actions are important for the commercial, be sure to check the result after generation.
Not all stages of commercial production should be performed by a single neural network. Sometimes it is more convenient to use several tools, each of which solves its own task.
For example:
Nano Banana 2.1 or Nano Banana Pro — for the preparation of advertising images, visual references and individual frames.
GPT Image 2.5 — to create and edit images that can form the basis of a future video.
Suno — to create musical ideas and soundtracks within the capabilities of the model.
AI chat — for developing an advertising script, storyboards, dubbing texts, and promptings.
These tools do not replace the video generator, but they help prepare the materials for the video. For example, you can first create an image of a product, then animate it using a video model and then assemble the final version with music and titles.
Task: Animate a product photo Which tools to consider: Grok or another available image-to-video model What to pay attention to: Preservation of shape, color and packaging
Task: Create an advertising scene based on the description Which tools to consider: Seedance, Veo or Kling What to pay attention to: Script matching, movement, and visual style
Task: Prepare the initial advertising frame Which tools to consider: Nano Banana 2.1, Nano Banana Pro, GPT Image 2.5 What to pay attention to: Image accuracy and brand compliance
Task: Develop a series of visual concepts Which tools to consider: Image and video generation models What to pay attention to: A single color palette and composition
Task: Create music for a video clip Which tools to consider: Suno or another available musical instrument What to pay attention to: Mood, duration, and usage rights
Task: Write a script and prompta Which tools to consider: ChatGPT or Claude in an accessible AI chat What to pay attention to: Clear structure and specific instructions
Important: The list of models and their features may vary. The current set of tools, the cost of generation and the available modes must be checked on the platform. AITale before starting work.
To create a high-quality promotional video, it is not necessary to generate the entire video immediately. In many cases, it is more convenient to divide the work into stages: from the development of an idea to the installation of finished scenes.
First, decide what task the video should perform.
For example:
The structure of the video depends on the goal. To demonstrate a product, it is important to show its appearance and features. For image advertising, the atmosphere, emotions and associations with the brand come to the fore.
At this stage, it is also worth determining the target audience, the main advertising message and the site where the video will be published.
The script helps to avoid a random set of beautiful but unrelated frames.
For a short promotional video, you can use a simple structure:
It is not necessary to put all the elements in each video. For some advertising formats, one strong visual image and a short message are enough.
A storyboard is a sequence of frames that will make up a video.
For example, you can prepare four scenes for advertising cosmetics.:
It is better to describe each scene separately. This makes it easier to manage the result and correct specific errors.
If you first prepare static images using Nano Banana or GPT Image, they can be used as visual references for video generation, if the selected model supports this mode.
After preparing the script, determine how you will create the video.
Text-to-video It is suitable when you need to create a scene based on a text description.
Image-to-video It is suitable when there is already a product photo, an advertising frame or an illustration that needs to be animated.
Generating multiple scenes It is suitable for more complex videos in which you need to show different angles, surroundings, or stages of interaction with the product.
First, select the model that supports the desired mode. Then check the available video length, format settings, and cost of generation.
The prompt should explain to the neural network exactly what is happening in the scene and how it should look like.
For an advertising video, it is useful to specify:
Instead of the request "make a beautiful advertisement", it is better to describe a specific scene: "A bottle of cosmetics stands on a light stone surface. The camera slowly zooms in, the soft side light highlights the shape of the package. Blurred water droplets are visible in the background. Keep the original bottle design and don't add any text."
After generation, evaluate not only the overall impression, but also individual details.
Check it out:
If the result does not meet expectations, specify the prompt and repeat the generation. However, it is better to change specific parameters rather than completely rewrite the query.
For example: "Keep the shape and packaging of the product. Reduce the speed of the camera, make the background less contrasting, and leave the product in the center of the frame."
If the video consists of several parts, generate them sequentially.
Define a separate task for each scene: to show the product, demonstrate its use, create an emotional image, or prepare the final shot.
To make the video look complete, stick to a single visual direction. Use the same color palette, similar lighting conditions, and consistent shooting style.
However, do not expect that the same model will automatically preserve the appearance of the product in all scenes. Compare the results and, if necessary, use the source images as references.
Generated video scenes usually require additional processing before publication.
Depending on the task, you can add:
A musical idea can be prepared using AI tools, for example Suno, and then synchronize the audio with the video sequence.
It is better to add and check the text, prices, specifications, and legally relevant information separately. You should not rely on the generation of small labels inside the video frame if you need an accurate display of information.
Before publishing, check the requirements of the advertising platform and export the video in a suitable format.
Pay attention to:
For vertical formats, the aspect ratio is usually 9:16, and for horizontal video — 16:9. However, the final format should be selected based on the requirements of a particular platform.
The following are examples of prompta that can be adapted to your products, services, and advertising concepts. They describe individual scenes, so if necessary, they can be used as parts of a single video.
The result depends on the chosen model and its capabilities. If you are advertising a real product, upload a photo as a reference when the tool supports such a feature.
Task: create an aesthetic video for a cream, serum, or other cosmetic product.
"Create a short promotional video with a cosmetic bottle on a light stone surface. Use the uploaded product photo as an accurate visual reference. Keep the package shape, color, lid, label and all visible details. The camera smoothly zooms in on the product, the soft side light highlights the surface of the bottle, and delicate reflections of water are visible in the background. Minimalistic premium subject advertising, realistic materials, accurate camera movement. Don't change the packaging or add text."
Task: present clothes in a dynamic advertising format.
"Create a short fashion advertisement with a model in a loaded set of clothes. Keep the original colors, cut, print and texture of the fabric. The model naturally moves along a modern city street, the fabric sways slightly when walking, and the camera smoothly follows the movement. Soft daylight, stylish composition, realistic proportions, aesthetics of a modern fashion campaign. Don't change the design of clothes and don't add non-existent elements."
Task: create an atmospheric video for a perfume brand.
"Create a premium advertising scene with a perfume bottle on a dark glossy surface. Use the original photo as a reference and keep the shape of the bottle, the color of the liquid, the lid and the label. The camera moves slowly in an arc, the soft contour light highlights the glass, and realistic reflections appear on the surface. Deep dark background, elegant composition, cinematic lighting, minimalistic luxurious aesthetics. No text or additional logos."
Task: show the product through the atmosphere and emotions.
"Create a cozy promotional video scene with a cup of freshly brewed coffee on a wooden table near the window. The camera slowly zooms in on the cup, a light natural steam rises above the drink, and sunlight softly illuminates the surface of the table. In the background is the blurred interior of a modern coffee shop. Warm color palette, realistic textures, calm early morning atmosphere, professional lifestyle advertising. Don't add text or change the shape of the cup."
Task: imagine a smartphone, headphones, or other device.
"Create a dynamic, substantive advertising scene with an electronic device on a dark, minimalistic background. Use the original product image as an accurate reference. Keep the case, shape, color, location of buttons, connectors and other details. The camera moves smoothly around the device, the directional light highlights its contours, and the background remains clean and concise. Modern technological advertising, clear details, realistic reflections. Do not add new structural elements or change the markings."
